I've used many different forms of advertising to market my books and I'll discuss some of them in this blog and also, where applicable, show different types and formats of ads. This is a print ad I ran in the Kitsap Sun newspaper in Bremerton, Washington. The ad was run as part of a campaign to support a book-signing. This ad, part of the campaign, was more a general publicity ad than a call to action.

There is a word in the advertising circle called "TOMA." It stands for "Top Of Mind Advertising." Yes, it is important to run ads with calls to action (Buy now! Come to the book signing! etc.). But it's equally important to also run TOMA ads. I often say (and it's so true) - you're not selling your book, you are selling your name. YOU are selling YOU!

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