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January 18, 2006

2005 - LEVEL HEADS NEWSPAPER AD

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So ... you've just published your book. Please don't make the mistake of thinking that everyone will rush right up to buy it. Sure, your friends might. But what happens when you've reached the end of that rope?

I've used many different forms of advertising to market my books and I'll discuss some of them in this blog and also, where applicable, show different types and formats of ads. This is a print ad I ran in the Kitsap Sun newspaper in Bremerton, Washington. The ad was run as part of a campaign to support a book-signing. This ad, part of the campaign, was more a general publicity ad than a call to action.

There is a word in the advertising circle called "TOMA." It stands for "Top Of Mind Advertising." Yes, it is important to run ads with calls to action (Buy now! Come to the book signing! etc.). But it's equally important to also run TOMA ads. I often say (and it's so true) - you're not selling your book, you are selling your name. YOU are selling YOU!

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January 12, 2006

TOP 10 REASONS I WON'T DO BUSINESS WITH AIRLEAF

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I've received several emails offline asking me for more information about why I will no longer do business with Airleaf (formerly Bookman Marketing / Bookman Publishing). The volume of email I've received indicates to me that I should elaborate here.

1) When I received my shipment of books it arrived later than promised, arriving barely hours before a scheduled booksigning.

2) I spent hundreds of dollars buying ads in the local newspaper to promote the booksigning in order to widely publicize the event. When I arrived to set up, there already was a small crowd waiting and more people were coming in, eager to buy my fourth book. When I opened the box and started selling copies, I noticed that in most cases, the covers of the books were delaminating. Some a little, some substantially. I had no choice but to stop selling the books and apologize to all those who showed up in anticipation of receiving the books. During the following week, I tracked down those who had already bought the books and bought them back, offering them a free hardcover of any one of my previous books in exchange for the hardship.

3) After no satisfactory response to inquiries I made to Bookman, I retained a lawyer and pursued the issue further, asking that the books be replaced and that the money I spent on advertising the event be refunded by Bookman. I provided them with a statement direct from the accounting system of the newspaper to show which ads, when they were purchased, what size they were and how much they cost. The bad quality of their product was directly responsible for that loss.

4) Bookman did replace the books but refused to cover the lost advertising expenses. The books they sent were satisfactory when received but in the next week or so those covers, too, began to delaminate around the edges.

5) Promised 4x6 inch paperbacks, the books did not meet the standard size specifications of paperbacks. They are short and wide and do not fit into wire paperback book displays. That became an issue when trying to place the books at local bookstores.

6) Again, I contacted Bookman, this time asking that they discontinue selling and producing the book. After all, I own the rights on the book. This request was never acknowledged and Bookman to this day carries the book in their inventory. I republished the book with Authorhouse and got a superior-quality product. I removed all links to Bookman from my website and actively discouraged people from buying it, pointing them to the Authorhouse version instead.

7) I have made three requests that Airleaf take me off their email and mail solicitation lists. I continue to receive solicitations from Airleaf.

8) In those mail solicitations, they list the title of my book as "Level Head" rather than "Level Heads." It does not bode well when a publisher can't even get the name of your book right while they are angling to market it to outside parties.

9) AND THE FINAL INSULT: When the squat, poorly-produced paperbacks arrived, they carried a retail price (printed right on the cover) of $14.95 each. Who in their right mind is going to pay that kind of money for a paperback book? Unlike Authorhouse, who works with you in advance to set the retail price of your book and gives you a large amount of control over it, the high retail cost of this book ensures no one will buy it right out of the gate.

10) In many states, they have a "three strikes you're out" policy. I've got nine on Airleaf / Bookman - nine valid issues that I have never had with Authorhouse. There is a saying: "Fool me once, shame on you. Fool me twice, shame on me."

January 07, 2006

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This is Kathy, from Cordes Lakes, Ariz., circa 1982-1984. I based the character "Becky Grecky" after Kathy ... and I sure would love to find out what happened to Kathy and where she ended up. If you have any information, please email me. I've traveled from Seattle to Arizona already to try to make contact with her - she was a great friend and I have often wondered how her mom is doing.


But while we're on the subject, I guess I can talk about the story. Becky Grecky is the central character in my story "The Dark Smelly Hole," originally published in my novel "Secret Things" and then featured in my latest book "Level Heads XE: The Deluxe Edition."

Each story in "Level Heads" could come straight out of Rod Serling's "Twilight Zone," and stand on its own - and this is one of those stories. "The Dark Smelly Hole" is a story of adolescent desire, raging hormones and conquest. Kathy and I were great friends - we hiked the deserts, sticked snakes and waded the creeks, just as described in the book. There never were any sexual aspects to our relationship but I'd be a liar if I said the possibility never crossed my mind. That frustration, coupled with the freedom of exploration in and outside of Cordes Lakes, Ariz., combined to create this story. It all started with a thought: Someday, I'm going to write a story about sticking snakes and wading the creeks of Cordes Lakes. And that's how it started. My twisted mind took it from there.

I hope to talk to Kathy again some time. She's also a character in my novel "Glass." She meets an unfortunate end in each story but she's always been dear to me. I hope life treated her well ... and I'd love to meet her again for a drink sometime...

January 04, 2006

01/04/2006 - SUNRISE OVER THE TIMBERLINE

Today begins our second full day at the Timberline Lodge in Oregon and I have some observations about this place. But first, I've got to tell you that there's nothing like opening the drapes in your room at sunrise and seeing sunshine spill over Mt. Hood, which looms high up over the lodge. It's breathtaking!

The Timberline Lodge is beautiful. Built during Prohibition, it still retains most of its original charm and is literally a museum inside of a lodge. There is another newer lodge here across the parking lot and that's where you can rent your skis, buy lift tickets, get quick food to go, etc.

This is a popular place for weddings and honeymoons. There were two weddings on Monday and one yesterday. The one yesterday was up at the Silcox hut, another 1000 feet up the mountain. We rode the ski lift up there yesterday but the snow was blowing too hard to make it worth walking around and sightseeing.

I wrote yesterday about the free earplugs. I could have used them last night. Ever stayed in a hotel room and you get some moron standing out in the hallway talking as loud as if he were discussing football with a buddy at a bar? It gets me these moronic people who do not use "inside voices" after sundown in hotel rooms and corridors, who stomp past your room banging their skis into the walls - and worse yet, who let their kids go pounding and screaming through the hallways. I think there are two small kids in this lodge for every adult, and that's not much of a stretch. It's been quite literally impossible to get a bite to eat without having some screaming brat at the adjacent table. And it's not the kid's fault - it's those same inconsiderate, moronic parents who shouldn't have been allowed to breed in the first place.

Enough on that. Did I mention yet that a large number of guests here can't speak English? I guess this Lodge really does draw from all corners of the world ... or from L.A., at the very least.

We are on the top floor, the third floor, room 301. When you flush the toilet, enough energy is released to (I surmise) blow a basketball out of orbit and halfway to the moon. I mean, these are REAL toilets, the kind Al Bundy would be proud of. But it's a whole other story in the shower - the water gets hot and stays hot but it just kinda dribbles down over you and, worse yet, stops completely anytime someone else uses their water or flushes their toilet. It's amazing that with literally millions of cubic yards of frozen water to all sides, the best I can get out of the shower is a little sprinkle.

People are just rude, coming back to my earlier rant. I think that's all there is to it. I write often about how we as a society have become hugely intolerant and very selfish. I think today's parents think that because you can't spank a child, you can't discipline a child, either. I've seen more couples this weekend who are subservient to the whims and desires of their kids.

But outside of weak shower flow and rude people standing out in the hallway talking on a cell phone from 10:20 to 10:55 p.m., we're having a great time!

Be sure to check the Coleman Photoblog for photos from the Timberline Lodge.

January 03, 2006

01/03/06 - DAY TWO AND BRRRRRR!

Today is our first full day at the Timberline and I'm writing this at about 11:30 a.m. Nighttime wasn't as creepy as I imagined (hoped!) it would be but it's easy to see why some people might think a hotel is haunted: lots of strange noises and bumps and whines in the night.

Interestingly enough, when the Timberline Lodge was first built, sound-proofing was no a concern. The Lodge kindly provides earplugs to its guests. I laughed when I saw that but believe me, with skiiers and snowboarders and young party animals storming through the halls at all hours of the night, the earplugs come in handy.

We walked around the perimeter of the Lodge this morning - and Mt. Hood was beautiful. I could see all the way to the top but soon, the ceiling came down and the mountain was lost to the clouds. I bought us tickets for a one-time ride on the ski lift ($24). I told Linda that we'd better hurry because the ceiling was coming down and soon it would be snowing. When we started our ride, the weather was still nice. By the time we travelled 1000 feet up the mountain, it was almost white-out conditions. And when we returned, it was snowing just as hard at the Timberline.

The only disappointment thus far was that my truck was towed overnight. I hadn't seen the "No Parking 12 a.m. to 6 a.m." sign right over the truck. I kinda freaked out a bit but after walking around some, I found the truck - apparently, none the worse for wear, though icicles hung from the chassis and running boards.

Now, I'm just taking a moment to write this and to warm up. It was cold out there on the ski lift. Froze the earplugs right into my ears.

Be sure to check the Coleman Photoblog for photos from the Timberline Lodge.

January 02, 2006

01/02/06 - DAY ONE

Well, we made it to the Timberline Lodge for our honeymoon, despite driving (round trip) about 58 miles out of our way as the state of Oregon apparently has a bunch of numskulls working the highway department. (That, or I missed the sign. :)

The drive was good and the Timberline Road pretty clear. Still, I put the Dodge Ram into 4 High. We made it right as it started to snow again. I'll blog more tomorrow but for now, we're cutting it close on our dinner reservations and I, well ... hmmmm ... have a honeymoon to get to. ;)

January 01, 2006

MANACLED, AGAIN.

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Jim W. Coleman poses with his best friends, John E. Taylor and Kimm Anderson, after his wedding to Linda at noon on New Year's Day. Keep an eye on this blog for updates from the Timberline Lodge, or visit the photoblog.